So I'm sure as you are all looking at this CD casing for the Sugababes new CD you'r thinking its a nice idea, the CD title 'Get sexy' complimented with the idea of puting the CD in an oversized condom wrapper. A nice little clever touch that can be appreciated by the people who look for the un-ordinary things, but should the designer have kept this idea on the back burner for a more suited product where the target market could appreciate the idea? Who buys Sugababes CD's? Yes ther are those people who would be in the target market where this idea would work, but the majority of people who buy Sugababes CD's are young girls who are too young for such an idea to work, if anything its wrong to impose this idea on them. So fantastic idea, but it really does not work with the target market at all. However they may be trying to re-position themselves in the market, but surely that should be done firstly through their music and then through re-branding, plus I highly doubt the Sugababes have what it takes to make the jump from cheesy pop girl band to anywhere else they may be trying to go.
So I'm sure as you are all looking at this CD casing for the Sugababes new CD you'r thinking its a nice idea, the CD title 'Get sexy' complimented with the idea of puting the CD in an oversized condom wrapper. A nice little clever touch that can be appreciated by the people who look for the un-ordinary things, but should the designer have kept this idea on the back burner for a more suited product where the target market could appreciate the idea? Who buys Sugababes CD's? Yes ther are those people who would be in the target market where this idea would work, but the majority of people who buy Sugababes CD's are young girls who are too young for such an idea to work, if anything its wrong to impose this idea on them. So fantastic idea, but it really does not work with the target market at all. However they may be trying to re-position themselves in the market, but surely that should be done firstly through their music and then through re-branding, plus I highly doubt the Sugababes have what it takes to make the jump from cheesy pop girl band to anywhere else they may be trying to go.
I think you've hit the nail on the head here Rhys. Great idea, nicely done, just completely wrong or the target audience!
ReplyDeleteNote the similarities to the Spiritualized album packaging in my post here: http://alexanderrennie.blogspot.com/2009/07/revolutions-from-gatefold-to-download.html