Your a celebrity for four paces

With our cultures obsession with 'celebrity' and the fact that the SLR camera is no longer just for the professionals Nikon have come up with a clever interactive poster design. In a busy subway station Nikon have mounted a light-box billboard where life like images of paparazzi seem to be competing for the best shot of some new celebrity. As you walk past the poster a sensor is triggered and an array of flashes come from the poster, making you 'the new big thing'. Its a clever yet slightly intrusive and annoying poster if this walk was on your daily commute. But never the less it definitely would get your attention. And the other thing that you have to consider is not only have they got a load of paparazzi fighting for your attention, Nikon have been kind enough to provide you with your very own red carpet. This play on our cultures obsession with celebrity image is cool, and not only do you get to be a celebrity for that couple of paces past the billboard, you can follow the red carpet straight out of the subway station and into the Nikon store. Nice touch Nikon.