An advertising agency from Auckland, New Zeland have put together an interesting and shocking billboard campaign. According to Kiwi news the heavy rain after the summer brings the highest death toll on New Zelands roads. So this campaign urges people to drive according to the weather conditions. This billboard bleeds as it rains, to bring peoples attention to the weather and the way they are driving. It's a clever idea, if not a little too shocking and serious, and even distracting for drivers to have a child crying blood on the side of the road. The tag line 'Rain changes everything' also works quite well. I'm just not sure if the whole thing is just a little too gruesome.
An advertising agency from Auckland, New Zeland have put together an interesting and shocking billboard campaign. According to Kiwi news the heavy rain after the summer brings the highest death toll on New Zelands roads. So this campaign urges people to drive according to the weather conditions. This billboard bleeds as it rains, to bring peoples attention to the weather and the way they are driving. It's a clever idea, if not a little too shocking and serious, and even distracting for drivers to have a child crying blood on the side of the road. The tag line 'Rain changes everything' also works quite well. I'm just not sure if the whole thing is just a little too gruesome.
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