After speaking about this campaign in my last entry I could not resist to put it in, just because this is probably in my mind the most genius advertising campaign ever. It's so engaging, is so striking, its just perfect for the purpose its designed for. The idea to bring the human rights problems to everyone's doorsteps were you cannot just ignore them. The idea of scouting out the locations of the posters and photographing the backdrop so that the poster sits in the scene perfectly is just a superb idea, its almost like the Polaroid post from yesterday, it just takes it that step further. We have all seen the adverts on TV for things like amnesty international and the NSPCC and water in Africa and so on, but nothing grabs my attention like this campaign has, it brings whats going on in the world that step closer towards you, and makes you that little bit more uncomfortable about whats going on.
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