Wednesday 19 August 2009

Monopoly Ad's


Still with the topic of 'colour' I found these monopoly Ad's that exploit the iconic status of Monopoly within our culture today. Everyone knows almost instinctively that houses are green and hotels are red, because everyone has sat around and played monopoly on a rainy day with family or at Christmas. It even has loads of different versions now, you can even get Leeds university monopoly. But the thing I like about these ad's are they are purely basing everything on the knowledge that everyone knows the colours of the hotels and houses on the monopoly board. It's just s nice, simple advertising campaign that builds on preconceptions everyone already has.

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