This is the new LUSH magazine cover by Paul Sych. I've just spent a year in Toronto some of which being taught by this guy, and every piece of his work that he has shown me I've loved, this is no exception. The ever so slightly off focus of the cover shot just gives the artwork above it enough room to breathe and take over the piece but without being too cluttered or intrusive. The two photos messily stitched together just gives the photo that little something extra, and gives the artist the opportunity to mix these two styles of illustration above the picture which would not have worked together without it. Then there is the new Lush logo, which has gone completely in the opposite direction to the old logo. The new logo with its extreme thicks
and thins is very elegant, soft and smooth compared to the old logo that's allot more Gothic, hard and sharp. I just love how the 'L' and the 'U' of the new logo are completely identical exept for the height of the second line.
This is the new LUSH magazine cover by Paul Sych. I've just spent a year in Toronto some of which being taught by this guy, and every piece of his work that he has shown me I've loved, this is no exception. The ever so slightly off focus of the cover shot just gives the artwork above it enough room to breathe and take over the piece but without being too cluttered or intrusive. The two photos messily stitched together just gives the photo that little something extra, and gives the artist the opportunity to mix these two styles of illustration above the picture which would not have worked together without it. Then there is the new Lush logo, which has gone completely in the opposite direction to the old logo. The new logo with its extreme thicks 
and thins is very elegant, soft and smooth compared to the old logo that's allot more Gothic, hard and sharp. I just love how the 'L' and the 'U' of the new logo are completely identical exept for the height of the second line.
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